Commission Marketing - A Simple Guide 2020

Commission marketing is the marketing of a product in exchange for receiving commissions, whereby the marketer gets a financial return in return for actions that customers take through, such as selling a product or doing an act like downloading a program.

Commission marketing is characterized by the provision of advertising expenses, where the merchant pays money for the correct procedure only, which will bring him financial benefits.

Affiliate marketing parties

• Marketer.
• The merchant.
• Client.

Types of commission marketing procedures

There are two types of actions the marketer urges customers to take, and they are:

• Procedures that require payment to be obtained by the customer: such as buying a product or subscribing to the online courses website.
• The procedures that do not require payment to obtain it: such as registering personal data (name, email, and phone number), or downloading a digital file such as an e-book, or as installing a program on the device.

Tips to be an excellent commission marketer

• Plan to build mailing lists, active followers, and build good relationships with them, and provide them with useful free information and files.
• Do not post a lot of direct ads daily with your followers so that they do not feel that you are using them to earn money.
• Use colors well, and learn the nature of colors that influence the audience's buying and interactivity decisions.

Commission marketing stages

First: the stage of preparation for marketing

1- Marketing fields available

• Ads that use words that contain the brand name.
• Advertisements that do not contain the brand name but rather what it indicates.

Example: Suppose you market a commission to one of the online courses, you could design an ad that contains the name of the site, let us borrow for example the name of the Arabic “Idrak” site, or you can design an ad that indicates it like “subscribe now and learn from the best lecturers and get your testimony”.

• Content sites and reviews such as blogs and YouTube channels specializing in providing reviews of products and services.
• Mailing lists and sending promotional messages.
• Social networks and their ads.

2- Study the product

Browse the website of the product that you will be promoting to get more information, and get to know the product closely, such as testing it yourself if it does not require payment of money.

For the previous example, to study the site that you will market to, do not hesitate to visit the courses sites and browse its sections, and try to register in one of the available free courses, you may obtain ease of registration or the multiplicity and diversity of fields of the courses, and you may find some comments that praise the course from previous students, There is no doubt that this would help you in drafting your website ad.

3- Marketer's commission tools

A-Writing Reviews: It is intended to write your positive opinion, often in a product or service, by showing features and benefits, such as writing your opinion on the courses website and praising the courses it offers, its importance and its distinction in the Arabic content of the courses.

B-Intermediate pages: or what are called “landing pages”, which is a simple introductory internet page in which a marketing message is presented that prepares the visiting reader who makes a fuss to interact with the product by explaining the advantages and benefits of the product to him.

Example: In our previous example, you can promote a specific course on which there is a discount, and the landing page that you will include in your ad is the page specifically for this course on the site, which contains the registration button, and detailed information about him and his lecturers.

C-Publishing an e-book: Put in your book many marketing links for different products, for example, you can publish an e-book on distance learning (MOOC), and place a link with it on the online courses website that you are shopping for.

D - Making marketing videos: using an easy way in a PowerPoint program for example, and attach a description to the video after uploading a link to get the product.

E-Use the hashtag: In posts on both Twitter and Instagram to make it easier for the researcher to access all posts related to the same content, it is appropriate in our previous example that you use the hashtag # online courses, or # training courses.

Second: The stage of attracting targeted visitors

The advertiser determines the specifications of these visitors, and the best ways to target and attract visitors and convert them into registrars or clients are:

1- Identifying the personalities of the target visitors: are they male or female or both, and from which countries are they? What are their interests?

2- The most popular free way to attract visitors:

A-Marketing through websites and private blogs: Make sure that your site or blog brings interested targeted visitors to the product that you are promoting, and here I advise you to advertise your site to a specific country or countries if you plan to bring visitors from those countries specifically.

B - Advertising exchange: For example, in a friend’s blog, you place a link to the product you are promoting and put a link to his site on your site.

C - Guest Blogger: As if you write a review about a specific product and publish it on a blog that is not yours and that you benefit from the amount of visits and conversions that you will achieve.

D-Marketing by publishing in the forums: You must first be active in it as an expert in the field of products that you plan to shop for later.

E-Marketing via newsletters and postal groups: Once you have distinct mailing lists classified according to interest and countries, show yourself in front of your followers that you are the expert in your field, and provide them with distinctive and desirable content for them, as if you give them an article every day that arrives on the email, or give them a gift Eid is a collection of desktop backgrounds printed with your website logo, and it continues to offer everything they love without charge, the more you present the more confidence they will give you.

F- Marketing via social networking pages: Simply if you plan to market health products specific to Algerians, for example, create a Facebook page that specializes in health, and specify its geographical scope to make it visible only to the Algerian public, start by publishing information, videos and pictures that express health, provided All of them are new, not consumed, desirable, and shareable by the followers.

G - Facebook Group Marketing: What applies to the reasons for success in forums and postal groups applies to it.

Third: the SEO stage

By providing good and useful content for visitors and using search words in title, body and description of the content that are directly and directly related to the content itself, for more details I advise you to read the article dealing with SEO.